RTX 4080 Could Be a Gross sales Flop as Playing cards Collect Mud on Retailer Cabinets – ExtremeTech


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What a distinction a 12 months could make. It wasn’t way back that you’d have been fortunate to identify a high-end GPU in inventory someplace, and it could have almost definitely been priced properly above MSRP. Now, the most recent Nvidia RTX 4080 is reportedly piling up on the identical retailers that ran by RTX 4090 inventory the moment it was launched. The RTX 4080 is cheaper however in all probability a a lot worse worth within the fanatic GPU market.

The RTX 4090 was the primary of the brand new RTX 40-series to launch, and it noticed sturdy gross sales even on the obscene $1,600 asking value. Individuals lined as much as get the brand new GPUs, and items have been onerous to come back by ever since. Maybe Nvidia anticipated an identical displaying for the $1,200 RTX 4080, however it’s not getting it.

If you’d like a 4080, you gained’t should spend a very long time wanting. Within the US, retailers like Microcenter have stacks of the playing cards on cabinets, and consumers have even had loads of alternatives to purchase the GPUs on-line. Newegg, for instance, had items accessible for days earlier than they offered out. It’s not a lot totally different in different markets. In accordance with Hardware Canucks, the RTX 4080 is the primary Nvidia launch in additional than two years that hasn’t offered out instantly at Canadian retailers. It’s the identical story in the UK and Germany, too.

There are a number of elements at play right here, most notably Nvidia’s pricing for the RTX 40-series. Earlier than launch, Nvidia warned of higher GPU prices. The RTX 4090 definitely is dear, with some variants creeping as much as $2,000. Nonetheless, that is the top-of-the-line card, and a few lovers will at all times search for essentially the most highly effective GPU when upgrading — that’s what Nvidia’s XX90 playing cards are all about. Nvidia has reportedly shipped 130,000 RTX 4090s and solely 30,000 4080s.

Spending greater than $1,000 on the second banana doesn’t appeal to the identical degree of curiosity, although. The RTX 4080 represents a major value enhance over the RTX 3080, which launched at $700, making the 4080 virtually twice as costly. That may have been thought of a steal for many of the previous a number of years, however crypto miners are not siphoning up each high-end GPU that rolls off the meeting line.

There’s additionally the difficulty of the remaining RTX 30-series playing cards. Many PC avid gamers held off on the 30-series as a result of it was impossible to find them for a reasonable price. Now, they too are sitting on retailer cabinets, and at a lot decrease costs than the brand new 40-series. For many who don’t want the very best of the very best, the 4080 doesn’t provide sufficient of an enchancment over last-gen playing cards to justify its price ticket. Some avid gamers are in all probability additionally ready to see what AMD can provide with the upcoming Radeon RX 7900.

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